About Social Media
I started managing America's Preferred Home Warranty's social media in November 2023. With little effort previously put into Instagram and other socials, I pioneered a different approach. I suggested both a different look and feel that would appeal to different generations in order to further the consumer reach. I also expanded the previous 3 color palette to include other shades and complimentary colors to add more depth in design.
From November 2022 - October 2023, Social reach grew from 2% - 4% to 8% - 12% consistently on Facebook, Instagram and LinkedIn.
